Which Wich Brings Smiles (and Food) to KidsOctober 30, 2014
Which Wich Superior Sandwiches has been donating peanut butter and jelly sandwiches to the CLNkids since May in participation with the chain’s national initiative Project PB&J.
CLNkids, short for Cuidando los Niños, is a non-profit organization working to end child homelessness in the Albuquerque area.
“Here in Albuquerque, when we ring up a pb&j it generates one for CLNKids and one for use nationally in large scale relief work,” said Matt Kuchar, owner of the two Which Wich restaurants in Albuquerque. “We have a discretionary fund that we build up to 20,000 to 50,000 sandwiches that we can use to feed whoever on a national scale, and each participating store generates a certain amount to donate.”