SOME PB&J PRESSJanuary 26, 2014
Project PB&J was featured in QSR magazine.
“Which Wich is one national chain furnishing its store operators with a system that allows them to make an impact in their communities. The 10-year-old, 300-unit sandwich chain is rolling out a proprietary cause called Project PB&J that will integrate individual stores with their neighbors. The initiative follows the buy-one-give-one model, made popular by TOMS Shoes; every peanut butter and jelly sandwich sold at Which Wich logs a free PB&J in a company database. Store operators can then access those sandwiches to provide for their community in a variety of situations, such as to respond to a natural disaster or to feed the hungry.”