Which Wich fights hunger with PB&J

When your business card boldly states you want to make the world a better place, don’t expect to leave a Conscious Capitalism conference unchallenged.

That’s what happened to Jeff Sinelli, founder and chief vibe officer of Dallas-based Which Wich Superior Sandwiches, when he attended his first Conscious Capitalism conference in San Francisco in 2013, and the CEO of the Container Store asked him what he was doing to live up to his business card’s mantra.