Rethinking PB&J
January 15, 2016“The peanut butter and jelly sandwich, or PB&J, is a classic piece of Americana. Everyone has a PB& J story. The simplicity of it evokes memories of a more innocent time, and I know for me, personally, the experience of taking a moment and enjoying a PB&J takes me back to childhood and all the great memories of that time of my life,” says Which Wich Founder, CEO, & Chief Vibe Officer Jeff Sinelli. View More