


Bottle Rocket made 1,120 PBJs for Irving Cares!
Highlands Ranch Which Wich employees, from left, Shane Redmond, manager Tyanna Bourret and Emily Overturf make peanut butter-and-jelly sandwiches for Project PB&J. For every peanut butter-and-jelly sandwich a customer orders for the initiative, Which Wich donates two to a charity organization. In an effort between all 11 of the Front Range Which Wich locations, the restaurants donated the 25,000th peanut butter-and-jelly sandwich on March 20.
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When your business card boldly states you want to make the world a better place, don’t expect to leave a Conscious Capitalism conference unchallenged.
That’s what happened to Jeff Sinelli, founder and chief vibe officer of Dallas-based Which Wich Superior Sandwiches, when he attended his first Conscious Capitalism conference in San Francisco in 2013, and the CEO of the Container Store asked him what he was doing to live up to his business card’s mantra.
Read more at http://www.franchisetimes.com/February-2015/Which-Wich-fights-hunger-with-PB-J/